Male facelifts are performed the same as any other facelift, however, what makes it different is the patient’s goal. Typically, women want to eliminate as much wrinkling as possible while maintaining a soft youthful look. For men, it is aesthetically important to eliminate folds and wrinkles but equally important that the facial contours and sharper features are accentuated. Men are typically less concerned with a minor wrinkle and more concerned with jowls that hide a once strong jawline.